Client Success Stories
Pure Digital Technologies:
Flip Video
Pure Digital Technologies used public relations as its sole marketing technique to create awareness and drive early sales of its 2007 debut branded product, Flip Video. CommStrat, the company's PR agency of record since its inception, executed a sustained, multi-pronged launch that promoted the product via testimonials on nearly every major morning and afternoon talk show (Oprah, Ellen, Today, Good Morning America), leading newspaper and mass-market magazine reviews (USA Today, New York Times, Wall Street Journal) and also numerous technology awards, including Time Magazine's "Best Inventions of the Year" in which Flip's Mino model was favorably compared to the iPod and the BlackBerry. CommStrat's strong promotional push not only helped the Flip become the top-selling camcorder in the United States, with more than 1.5 million units purchased to date, but also gave Pure Digital Technologies a brand identity that established the company as a leader in its sector. In its 2008 "Fast 50" Awards, Deloitte Touche named Pure Digital the fastest-growing software and information technology firm in the Silicon Valley, with a five-year growth rate of 44,667% between 2003 and 2007. Business Week also lauded the firm, naming CEO Jonathan Kaplan one of the 25 Most Influential People on the Web for "turbocharging video sharing online."
Today, the company continues to roll out new products with the help of CommStrat, including the Flip Mino HD, a pocket-sized, high-definition camcorder used by CNN, Fox News, Entertainment Tonight, Extra and others to supplement their professional news camera equipment.
"The nationwide press coverage CommStrat obtained for us was pivotal in enhancing our products' credibility in the marketplace. Our successful media program was in large part responsible for the rapid expansion of our business."
Simon Fleming-Wood, Vice President of Marketing
Pure Digital Technologies
Limelight Networks:
#1 CDN for Digital Media
CommStrat began working with Limelight Networks to help accelerate growth at the then four-year-old company in early 2005. The agency collaborated with Limelight to craft messaging and strategy in order to position the company as the leading content delivery network for digital media. CommStrat put in place Limelight's first aggressive, sustained national media and analyst relations outreach campaign as well as a comprehensive executive visibility program — activities that enabled Limelight to share its story with those who mattered most: potential clients and partners.
CommStrat successfully garnered significant editorial coverage for results-oriented Limelight in influential trade publications as well as a host of top-tier business media outlets including Forbes, Reuters and The Wall Street Journal. Counting the world's top media and entertainment companies among its customers, Limelight grew revenue in excess of 100% per year in 2005 and 2006, as well as ranking 71 on the 2006 Inc. 500. In mid-2006, Limelight Networks closed a $130 million round of financing from Goldman Sachs — the third largest equity funding round in the U.S. for that quarter — as the company secured a central role in the white hot market for digital media on the Internet.
"For us, a glamour brand PR agency holds less value than a technology-focused senior team with extensive experience and a pragmatic approach. From the outset, CommStrat made very effective use of our marketing budget, and we remain impressed by the consistently high results they produce from our investment."
Michael J. Sawyer, Vice President of Marketing
Limelight Networks