Client Success Stories
Pure Digital Technologies:
Point & Shoot Camcorder
To build widespread awareness and drive sales of its first self-branded product, the Pure Digital Point & Shoot Camcorder, the company turned to public relations as its primary marketing tool. CommStrat, Pure Digital Technologies' PR agency of record since the company's inception, executed a sustained, multi-pronged product launch yielding over 100 million media impressions in the first few months. The camcorder went on to become among the most well-known personal technologies of the year, appearing on The Today Show, Good Morning America, Parade Magazine as well as myriad top dailies and weeklies across the nation.
Momentum from the highly successful summer launch continued to drive strong sales through the critical first holiday season. Widespread media coverage and the resulting brand awareness were instrumental in helping Pure Digital forge key partnerships with major national retailers.
"The nationwide press coverage CommStrat obtained for us was pivotal in enhancing our products' credibility in the marketplace. Our successful media program was in large part responsible for the rapid expansion of our business."
Simon Fleming-Wood, Vice President of Marketing
Pure Digital Technologies
Limelight Networks:
#1 CDN for Digital Media
CommStrat began working with Limelight Networks to help accelerate growth at the then four-year-old company in early 2005. The agency collaborated with Limelight to craft messaging and strategy in order to position the company as the leading content delivery network for digital media. CommStrat put in place Limelight's first aggressive, sustained national media and analyst relations outreach campaign as well as a comprehensive executive visibility program — activities that enabled Limelight to share its story with those who mattered most: potential clients and partners.
CommStrat successfully garnered significant editorial coverage for results-oriented Limelight in influential trade publications as well as a host of top-tier business media outlets including Forbes, Reuters and The Wall Street Journal. Counting the world's top media and entertainment companies among its customers, Limelight grew revenue in excess of 100% per year in 2005 and 2006, as well as ranking 71 on the 2006 Inc. 500. In mid-2006, Limelight Networks closed a $130 million round of financing from Goldman Sachs — the third largest equity funding round in the U.S. for that quarter — as the company secured a central role in the white hot market for digital media on the Internet.
"For us, a glamour brand PR agency holds less value than a technology-focused senior team with extensive experience and a pragmatic approach. From the outset, CommStrat made very effective use of our marketing budget, and we remain impressed by the consistently high results they produce from our investment."
Michael J. Sawyer, Vice President of Marketing
Limelight Networks