Client News
PurePlay
Alexa/Quantcast Momentum Announcement: Distributed June 5, 2008
Reuters Press Release
PurePlay Ranked Top U.S.-Compliant Poker Site
SAN FRANCISCO, CA, Jun 05 (MARKET WIRE) -- PurePlay, the largest U.S.-compliant play-for-cash online poker destination, today announced it is logging nearly 3 million visits a month, extending its position as the most trafficked play-for-cash online poker site. Beyond its industry-leadingtraffic volume, PurePlay also continues to outpace its competitors by awarding over $150,000 every month, for a total outlay of over $3.5 millionto date.
"We are the undisputed leader of legal online poker -- thanks to the rapid adoption of our innovative no-risk approach to poker and because we pay outfar more cash than any other U.S.-based poker site. The millions of players coming to our site every month validate this," said PurePlay CEO Jason Kellerman. "It's clear why PurePlay is the #1 destination: players can win serious cash without risking any of their own money."
Kellerman added that PurePlay's popularity has grown with its recently launched monthly World Series of Poker*-qualifying tournaments, in which players have a risk-free opportunity to win a seat at the upcoming Main Event in Las Vegas. "No other U.S.-compliant play-for-cash poker site will be sending more contenders to the 2008 World Series of Poker* Main Event than we are," he said.
PurePlay now over 50 times larger than nearest competitor
Recent web traffic metrics gathered by Quantcast, an independent Internet traffic ratings service, confirm PurePlay's industry leadership. According to Quantcast, unique visitors to PurePlay in April were 1.2 million, with its next nearest competitor logging under 25,000 unique visitors. Quantcast further indicates the PurePlay site registered a total of 2,739,905 total visits in April, dramatically outpacing its nearest competitor.
"These independently generated metrics corroborate what we already know from our internal tracking -- that well over 1 million individual players flock to our site every month, a figure that none of our competitors even comes close to," Kellerman concluded.
About PurePlay
San Francisco-based PurePlay is the first and largest legal play-for-cash online poker destination. Through a patented business model, PurePlay enables players to compete for cash without ever putting their own money at risk. The company was founded in November 2004 by Silicon Valley entrepreneurs with venture capital financial backing. The poker site, which launched in November 2005, has awarded over $3.5 million and today is the largest legal online cash poker destination with over 1,000,000 players.
*World Series of Poker and WSOP are trademarks of Harrah's License Company,LLC ("Harrah's"). Harrah's does not sponsor or endorse, and is not associated or affiliated with PurePlay.com or its products, services, promotions or tournaments.
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