Client News
PurePlay
Digital Media Wire: May 6, 2008
PurePlay Raises Funding for Legal U.S. Poker Site
By Mark Hefflinger
San Francisco - PurePlay, an online poker site that allows users to play for cash and claims to be compliant with U.S. laws, announced on Tuesday that it has raised a third round of venture capital, led by Bay Partners, with total funding to date now at $15 million.
Other investors included Ron Conway and James Joaquin.
Founded in 2004, San Francisco-based PurePlay claimed 1 million players as of March, and has given away over $3 million in cash prizes to date.
The site offers cash prizes to both play-for-free members, and subscribers who pay a monthly fee; subscribers gain access to ad-free play and cash tournaments with over $150,000 in monthly prizes.
PurePlay will use the funds to expand its marketing efforts and scale its infrastructure.
